3 min read
Drafting Supply Chain MVPs to Power 3PLs and Emerging Brands
Chelsea Mori
:
April 24, 2025

In sports, the MVP—the Most Valuable Player—is the one you count on to show up, perform under pressure, and push the team toward victory. The same idea applies in the supply chain. In a world where speed, agility, and real-time responsiveness are non-negotiable, identifying your Supply Chain MVPs—your Most Valuable Products, Platforms, or Practices—can be the difference between surviving and scaling.
Draft Your Supply Chain MVP
MVPs aren't about flash for 3PLs and emerging brands navigating tight margins, shifting customer expectations, and complex logistics networks. They’re about function. They’re purpose-built solutions that fulfill a critical role, drive results, and elevate operations.
So, what MVPs should every 3PL and brand build their playbook around? Here are our top draft picks to build your logistics dream team.
Round One
Inventory Visibility: The Eyes of the Operation
Real-time inventory management across channels and nodes is critical for today's supply chains, regardless of industry or fulfillment type.
Why it’s an MVP: You can’t move what you can’t see. Platforms that offer centralized, real-time inventory visibility empower 3PLs and brands to make faster, smarter fulfillment decisions. From dynamic allocation to stock optimization, inventory visibility is no longer a nice-to-have—it's the cornerstone of supply chain agility.
Solutions like Osa Commerce unify inventory data across systems, so you’re always working with the full picture—not fragmented snapshots.
Why They're Drafted:
✅ Efficiency – Know where your stock is in real time to fulfill faster and avoid overstock/understock.
💰 Cost – Reduce inventory carrying costs and avoid unnecessary safety stock.
😊 Customer Satisfaction – Accurate stock availability means fewer backorders and better delivery promises.
Scouting Tip: Choose platforms that unify inventory data across systems — not just surface-level reporting.
Round two
Order Orchestration Engines: The Play Caller
Automate and optimize how orders are fulfilled across multiple fulfillment centers.
Why it’s an MVP: As fulfillment options expand (BOPIS, DTC, dropship, etc.), orchestrating orders manually becomes a bottleneck. A modern order orchestration engine automatically routes orders to the best node.
Look for platforms with smart routing logic, SLA tracking, and the ability to scale across high-order volumes without breaking a sweat.
Why They're Drafted:
✅ Efficiency – Automatically routes orders to the best fulfillment node based on SLAs and stock.
💰 Cost – Minimizes shipping zones and avoids expedited shipping costs.
😊 Customer Satisfaction – Faster, more accurate fulfillment equals happier customers.
Scouting Tip: It’s like a quarterback with AI — constantly adjusting the play to optimize performance.
Round three
Connected Warehouse Management Systems (WMS): The Execution Pro
Manage inventory movement and labor workflows inside the warehouse.
Why it’s an MVP: A good WMS is the quarterback of warehouse operations. It ensures inventory is stored efficiently, picked accurately, and shipped quickly. But the MVP versions? They’re more than a WMS. They're cloud-based, API-ready, and integrate with e-commerce platforms, ERPs, and marketplaces—eliminating silos and manual syncing.
Why They're Drafted:
✅ Efficiency – Streamlines receiving, put-away, picking, and packing with precision.
💰 Cost – Reduces labor inefficiencies and picking errors.
😊 Customer Satisfaction – Ensures orders are shipped right, the first time.
Scouting Tip: A connected WMS turns the warehouse into a real-time node in the digital supply chain, not a black box.
Round Four
Last-Mile Optimization Tools: The Closer
Manage final-mile delivery with efficiency and customer visibility.
Why it’s an MVP: The last mile makes the biggest impression and costs the most. Brands need partners and tools to optimize carrier selection, track real-time shipments, and proactively communicate delays. For 3PLs, it’s about proving value at the final touchpoint. For brands, it is about delivering exceptional customer experiences. MVP Last Mile solutions must offer the ultimate advantage.
Why They're Drafted:
✅ Efficiency – Finds the fastest, most cost-effective delivery route and carrier.
💰 Cost – Optimizes rate shopping, reducing last-mile delivery spend.
😊 Customer Satisfaction – Branded tracking + proactive delivery updates = happy, repeat customers.
Scouting Tips: Platforms that integrate carrier APIs, use AI to forecast delays, and power branded tracking pages elevate both operations and customer experience (CX).
Round Five
Data & Predictive Analytics: The Coach
Transform data chaos into prescriptive data to drive better business decisions.
Why it’s an MVP: It’s one thing to track KPIs. It’s another to anticipate disruptions and make proactive moves. Emerging brands and 3PLs with limited resources benefit from dashboards that not only visualize key metrics (like fill rate, OTIF, or warehouse throughput) but also use machine learning, AI, and predictive analytics to recommend actions.
Using
Why They're Drafted:
✅ Efficiency – Surfaces insights that keep your supply chain moving.
💰 Cost – Highlights waste and areas to streamline.
😊 Customer Satisfaction – Enables proactive adjustments before issues reach the customer.
Scouting Tips: The right technology can coach Predictive alerts that warn you about stockouts, overages, or bottlenecks before they hurt performance.
Final Thoughts: It’s Not About Having All the Tools—It’s About the Right Ones
You don’t need a bloated tech stack to compete with the big players. You need an MVP lineup—solutions that fulfill their roles flawlessly, eliminate manual friction, and drive measurable impact.
For 3PLs, it means building trust with your brand clients through transparency and tech-driven efficiency. For emerging brands, it means scaling smarter with tools that grow with you. Regardless, your success depends on drafting impact players for the Most Valuable Products, Platforms, or Practices, not just filling seats.
So, who’s on your Supply Chain MVP roster? And more importantly—are they winning you the game?
Need help drafting your Supply Chain MVPs?
Let Osa Commerce help you scout, evaluate, and integrate the right players to build your dream team.