Osa Commerce
As the ecommerce peak season approaches, retailers need a strategy to maximize their revenue and optimize their operations. This comprehensive checklist will help you get ahead and ensure your business thrives during the busiest time of the year.
How to Maximize Revenue and Minimize Chaos
As summer winds down, peak season prep is ready to heat up. For ecommerce brands and 3PLs, waiting until October is too late. The most successful omnichannel sellers are already aligning their teams, technology, and strategies to capitalize on customer expectations, avoid fulfillment chaos, and seize revenue opportunities.
The difference-maker? Unified commerce.
By connecting your front-end shopping experience with your back-end inventory, order management, fulfillment, and customer communication—all in one platform—you gain real-time visibility, faster decision-making, and more agile operations. That’s the kind of power you need during the busiest shopping season of the year.
Check out Osa's peak season prep list to help get you started for one of the most lucrative times of the year.
Plan & Personalize
Set up the Foundation for Success
Unified commerce connects customer data across all touchpoints—web, mobile, in-store, social—giving you a 360° view of behavior and preferences. That means you can personalize campaigns, product recommendations, and email outreach based on real-time insights, not guesswork.
It's crucial to lay a strong foundation by planning and personalizing your approach. Identifying customer segments allows you to tailor marketing messages that resonate with different groups. Craft content that highlights your brand values and unique selling points to create a connection with your audience.
checklist focus:
- Identify customer segments
- Tailor marketing messages
- Craft content on brand values
- Send personalized emails
- Highlight value propositions
- Offer unique selling points across channels
Improve Inventory Management
Sync Inventory Across Channels
With unified commerce, you can sync inventory across warehouses, dropshippers, and sales channels. No more overselling, underselling, or relying on outdated spreadsheets. Predictive analytics, powered by artificial intelligence (AI), offers real-time data to help forecast inventory demand and optimize stock levels.
As we approach peak season, it will be crucial to maintain accurate inventory levels, track orders effectively, and monitor performance metrics to gain a comprehensive view of the entire supply chain. Ensure that stockouts or overstocks are a thing of the past, not a recurring peak season challenge.
checklist focus:
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Predict trends with accurate historical and real-time data
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Enable dropshipping or print-on-demand with integrated partners
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Offer gift bundles with confidence in product availability
Optimize Ecommerce Platforms
Ensure Seamless Shopping Experiences
A seamless shopping experience is essential for converting visits into sales. Unified commerce ensures your ecommerce site is tightly integrated with your back-end systems. This enables fast, consistent updates across platforms, real-time inventory accuracy, and a frictionless customer experience—from browsing to checkout.
Optimizing supply chain technologies ensures you can create urgency for buyers by building flash sales and countdowns using accurate data. Easily reward repeat customers with exclusive deals and discounts to foster loyalty based on past purchases. Integrating data across supply chain technologies and partners will help you avoid any disruptions during the peak season.
checklist focus:
- Create seamless mobile and desktop experiences
- Modify websites and integrations for faster site speeds and simpler navigation
- Test real-time data syncs with supply chain technologies
Enhance Customer Communication
Keep Your Audience Engaged
Effective communication is key to keeping your audience engaged during the peak season. Establish clear and prompt communication channels to facilitate effective interactions. Unified commerce gives your business a single source of truth for order status, shipping updates, and returns. Knowing that everyone has the same data in real-time empowers your support team to respond quickly and effectively. Trusting data sources and integrations gives you leverage to use automated notifications that keep you, your partners, and customers in the loop.
When peak season deliveries go well, post-purchase recommendations can keep customers coming back. Offer transparent return policies to build trust and send thank you notes and order updates to show appreciation. Keeping the lines of communication open and transparent will foster customer loyalty and satisfaction.
checklist focus:
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Implement centralized live chat, order updates, and email tracking
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Send tailored post-purchase messages and return info automatically
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Create consistent brand experiences across support channels
Focus on Sustainability
Appeal to Eco-Conscious Shoppers
Sustainability is increasingly important to consumers. And transparency is the key to building trust. Collaborative Visibility platforms with unified commerce enable detailed shipping estimates, packaging info, and sustainability messaging to be shared at checkout and in post-purchase emails. Plus, you can ensure this information is consistent across every touchpoint. Appeal to eco-conscious shoppers by communicating your commitment to sustainable practices. Share details about your product packaging and shipping methods to highlight your efforts in reducing environmental impact.
Utilize historical data to predict trends and improve inventory management. Offering bundles and gift sets can also appeal to customers looking for convenient and eco-friendly options. Consider trying print-on-demand services for limited-time products to minimize waste.
checklist focus:
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Share shipping and packaging details accurately
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Reflect eco-friendly options in real-time during checkout
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Maintain consistency across website, email, and SMS
Analyze and Adjust
Continuously Improve for Future Success
After the peak season, it's critical to analyze performance and refine strategies for future success. Track key performance indicators to understand what worked and what didn't. Solicit feedback from customers to gain insights into their experiences.
Use this data to refine your strategies and make improvements for the next peak season. Continuously improving your operations and customer interactions will help you stay ahead of the competition and ensure long-term success.
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Don't Wait. Unify Now.
Be One Step Ahead with Osa
The peak season isn’t just about more orders—it’s about faster fulfillment, smarter decisions, and stronger customer relationships. Our Collaborative Visibility Platform provides you with the infrastructure to move at the speed of your customers while minimizing risk and maximizing return.
Learn how we empower brands and 3PLs to connect systems, streamline operations, and deliver an unbeatable shopping experience—no matter the season.
