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How WMS, AI, and Unified Commerce Are Transforming 3PLs

How WMS, AI, and Unified Commerce Are Transforming 3PLs

Discover how the integration of WMS, AI, and unified commerce is revolutionizing 3PLs and why logistics leaders can't afford to wait.

The Growing Pressure on Logistics Executives

Logistics executives are under pressure like never before. In a customer-driven marketplace, global brands expect speed, accuracy, and full visibility from the moment an order is placed to the final mile of delivery. Falling short means losing clients to competitors who move faster, smarter, and more efficiently.

Market consolidation is accelerating, margins are shrinking, and client expectations are growing. Logistics executives who act now will gain a competitive advantage by offering faster, more reliable, and flexible fulfillment.

How?  The convergence of warehouse management systems (WMS), artificial intelligence (AI), and unified commerce. Together, they are a competitive requirement for third-party warehouses (3PLs).

WMS, AI, Unified Commerce

The Power of Unified Commerce in 3PLs

Unified commerce is more than just multichannel selling or an omnichannel strategy. Unified commerce synchronizes inventory, orders, and fulfillment across every sales channel, such as Amazon, Walmart, Shopify, DTC, and B2B.

Unified Commerce powers critical functions in real-time, so 3PLs can have:

  • One version of the truth for inventory across all platforms
  • Orders routed intelligently based on proximity, cost, and SLA
  • Real-time visibility for brands and customers alike
  • A consistent brand experience across every touchpoint

By connecting the digital dots of the supply chain, unified commerce creates a consistent, unified experience across the customer journey. At the same time, 3PL providers handle the physical execution of these operations.

The future of logistics lies in connecting these two functions through real-time data and intelligent decision-making. Osa Commerce brings these capabilities together in one intelligent platform built for modern logistics.

Unify Supply Chain Execution with Unified Commerce

How AI and WMS Enhance Efficiency and Accuracy

Osa Commerce partners with 3PLs, manufacturers, and brands that want to streamline operations and boost profitability. With a cloud-native WMS, unified commerce tools, and embedded AI, Osa enables logistics organizations to increase customer retention by providing full transparency into inventory and order flow, achieve 99 percent inventory accuracy across multiple facilities, accelerate billing with AI-powered automation and eliminate manual errors, offer seamless multi-channel fulfillment from one connected platform, and make real-time decisions based on live operational data.

By integrating AI and WMS, logistics providers can significantly enhance efficiency and accuracy, driving growth and customer satisfaction.

Smarter Order Routing
Dynamically route orders to the optimal fulfillment center or 3PL facility based on inventory availability, shipping speed, and cost efficiency.
Inventory Accuracy Across Channels

Unify data between 3PLs and brands for the same inventory counts across all channels—reducing oversells, stockouts, and split shipments.

Faster, More Reliable Fulfillment

Process and fulfill orders
more efficiently with accurate, channel-specific workflows and SLAs—leading to happier customers.

Greater Collaboration and Transparency

A unified platform fosters better communication between brands and 3PLs—ensuring that service levels, billing, and performance are aligned with business goals.

Scalability Without Chaos

Unified commerce allows 3PLs to scale operations for their clients without having to custom-build or manually patch together workflows for each new channel or brand.

Why Acting Now Is Crucial for Logistics Leaders

The demand for smarter, integrated logistics solutions is quickly increasing. Without the right systems, operations will fall behind.

Logistics leaders who are committed to driving revenue growth must start by eliminating inefficiencies and enabling new service offerings,  improving customer retention by delivering on-time, accurate, and transparent service, and positioning their 3PL or warehouse as a tech-forward partner in the eyes of brands and retailers.

Logistics executives who act now will:

  • Gain a competitive advantage by offering faster, more reliable, and flexible fulfillment
  • Drive revenue growth by eliminating inefficiencies and enabling new service offerings
  • Improve customer retention by delivering on-time, accurate, and transparent service
  • Position their 3PL or warehouse as a tech-forward partner in the eyes of brands and retailers

The Future of Logistics Is Intelligent, Unified, and Scalable

3PLs working with Osa have reported three times cost savings from automation and optimization, over 20 percent revenue growth from improved fulfillment speed and accuracy, and faster onboarding and improved client satisfaction through integrated dashboards and tools.

Osa Commerce delivers everything logistics leaders need in a single AI-powered platform. From WMS and unified commerce to 3PL billing, inventory accuracy, and multi-channel orchestration, Osa helps operations run faster and more profitably.

Visit OsaCommerce.com to see how we help 3PLs and logistics providers turn visibility into action and execution into growth.How 3PLs Win with AI, WMS, and UC with Osa