The Right Technologies for an Intelligent Supply Chain: Part 1

5 min read
November 16, 2023

The world of supply chain management continues to evolve with technological advancements, ranging from artificial intelligence (AI) to the emergent spatial web. In this rapidly changing landscape, businesses must learn to quickly adapt or risk future success. We had the opportunity to delve into an insightful discussion with Gene Tyndall, Co-Founder of eMate Consulting and an expert in supply chain innovation. Gene’s extensive experience in the supply chain industry spans from his tenure as President of Ryder Supply Chain Solutions, and as a global supply chain management consultant with Ernst & Young. With his wealth of personal knowledge, we anticipated an in-depth conversation. 

We touched on three different major trends in the supply chain industry. From the increasingly mainstream role of AI, to the right balance of technology with human capabilities and creativity, to the constant evolution of technology throughout the industry. 

Let's explore how technologies are not only reshaping logistics, buyer, or transportation trends but also what implications they hold for your company. As we navigate rapid shifts in the business environment, Osa Commerce stands at the forefront, delivering innovative solutions tailored to these transformative times.

Supply Chain Transportation


The tapestry of supply chain management has been rewoven with AI threads, offering an unprecedented level of efficiency and insight. What was once a reactive, often chaotic operation, can now be proactive and harmonized, thanks to AI-driven analytics and real-time data processing.

As much as we rely on technology, the ingenuity of the human mind remains irreplaceable. Marrying the precision of technology with human creativity, we craft solutions that are not just intelligent but also intuitive.

Change is the only constant, especially in technology. From blockchain to IoT, the landscape of supply chain tech is an ever-morphing field, ripe with opportunities for businesses willing to adapt and innovate.

Today we will be highlighting The Spatial Web and its vast and fruitful future throughout supply chains.

The Spatial Web and the Future of Supply Chains

Unveiling the Spatial Web

The Spatial Web represents the convergence of the digital and physical worlds, forming a fabric where digital information seamlessly weaves into our physical environment. This merging heralds a new chapter where decision-making is at the core of a company’s adaptability and success. With the predictive capabilities of AI, business leaders are no longer merely reacting; they're strategically anticipating and steering their enterprises with a foresight that was once unimaginable. It's here that AI transcends its buzzword status, becoming the linchpin for sorting through the data deluge to furnish precise, prompt, and pragmatic insights—crucial for those at the helm of the market's fast-paced dynamics.

Revolutionizing Supply Chains with the Spatial Web

Envision the potential when every element in the supply chain doesn't just exist but communicates, offering an unprecedented level of transparency. This is the transformative power of the Spatial Web and it is here. It demands businesses to understand the "why" behind each technological wave, discerning the leading practices that align with their unique context. This insight fosters a deep comprehension of technology's role, ensuring that its adoption is strategic, purposeful, and reflective of industry best practices.

“Spatial web has the enormous potential for both inside of a distribution or fulfillment center.” 
Gene Tyndall
Gene Tyndall

Co-Founder of eMate Consulting


Navigating the Spatial Web: Prospects and Pitfalls

Embracing the Spatial Web carries the promise of elevated operational excellence and enriched customer experiences. Yet, this path is strewn with hurdles, such as safeguarding data and managing complex technological integrations. Here, AI takes center stage as more than just industry hype. Tyndall observes that there is a shift from AI's traditional analytical roles to a new frontier of executive decision support— a sentiment mirrored in Osa Commerce's own AI initiatives aimed at reducing costs and handling seasonal demand spikes. Looking towards our Collaborative Visibility Platform we see integrations including inventory optimization and demand forecasting, resulting in optimized inventory levels to meet variable demand forecasts by product category.

Demand Forecasting and Predictive Analytics


When it comes to tech advancements in the supply chain industry we must also include the thought of increased cybersecurity with 98% of companies having been negatively impacted by cyberattacks. These cause a loss of trust, decreased revenue, and huge amounts of downtime. With embracing Spatial Web companies can increase transparency, speed, and comprehensive defenses to prevent these setbacks and attacks. 

Osa Co-Founder and CTO, Shlomi Amouyal states that "Companies must prioritize implementing robust security measures throughout their digital 

ecosystem, including secure data sharing, identity, access management, continuous monitoring, and threat detection. By doing so, they can mitigate the risk of cyber-attacks and ensure the safety and trust of their customers."

The Spatial Web: Closing the Real-time Gap

Less familiar but enormously promising, the Spatial Web has the potential to revolutionize environments, from distribution centers to urban landscapes. It aligns perfectly with Osa Commerce's forward-thinking strategy, enhancing logistical optimization and customer engagement with its real-time data synchronization.

Anticipating the Future with Predictive Analytics

Breaking down data silos becomes imperative as businesses aim for accuracy in demand forecasting and inventory management, highlighting the need for continuous improvement and adaptation to avoid obsolescence.

Strategic Decisions and Real-time Responses

Gene's insight into the executive use of AI—shifting from mere analysis to empowering rapid, informed decisions—mirrors Osa Commerce's efforts to expedite operations and address strategic queries in record time. This evolution from operational visibility to strategy formulation is crucial; it's where visible data transforms into actionable plans. The rising prominence of Chief Data Officers in retail signifies the escalating importance of data in redefining business strategies and operational approaches.

AI Decision Support


eMate is in fact developing a toolkit for supply chain decision makers as Gene says “Tools, they can use, that are better than Excel. Maybe we're maybe a year away from true executive support, but it'll come and then it will really take off because it'll speed up everything” avoiding endless analysis taking months to see if the new distribution channel even makes sense. AI decision support allows for a rapid turnaround. In short it must be accurate, timely, and actionable.

E-Commerce and Omnichannel Strategies

With the growing dominance of e-commerce, especially during peak seasons, the shift to digital storefronts is reshaping supply chains. Gene predicts that e-commerce could account for at least 25%, and possibly as high as 35%, a trend that seems to be surging even higher. Osa Commerce's expertise in creating unified commerce and omnichannel experiences positions them to lead this transition, facilitating seamless integration across sales channels. 

As Retailers have evolved, some have learned that while omnichannels are essential for sales, order fulfillment should occur from unichannel inventories, allocated and positioned close to demand, whether at stores or decentralized fulfillment centers, in order to provide 3 day service or less for the majority of consumers or business customers. This transition underscores the realization that consumer expectations for purchasing and fulfillment should remain consistent, irrespective of the channel through which the inventory is bought. This is where the distinction between e-commerce and omnichannel approaches becomes clear. While e-commerce pertains strictly to online transactions, omnichannel encompasses a holistic strategy, including options like BOPIS (buy online, pick up in store), and curbside delivery, offering a seamless consumer experience across various touchpoints.



Synchronizing Technology with Customer Experience

As Osa Commerce's VP of Marketing, Chelsea Mori, emphasizes, the objective is to offer a consistent experience across all supply chain touchpoints. Technologies like AI and the Spatial Web are instrumental in delivering a unified customer journey, enhancing satisfaction and fostering loyalty.

Gene emphasized the interconnected roles of advanced technologies in redefining supply chain management. These aren't just tools; they are the leaders that are reshaping efficiency, predictability, and customer connectivity in the world of commerce. 

When it comes to being a leader of technology in the supply chain industry Osa Commerce will keep your business One Step Ahead. Be sure to tune in for Part Two of the series where we will discuss the importance of humans throughout an AI driven supply chain.  


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