How Supply Chain Leaders Can Implement a Green Strategy

4 min read
June 1, 2023

In an era where sustainability and environmental responsibility have become paramount, it is crucial for supply chain leaders to embrace and implement sustainable strategies in their businesses. A sustainable supply chain not only reduces environmental impacts but also enhances brand reputation, increases operational efficiency, and drives long-term profitability. So, what practical steps can supply chain leaders take to integrate sustainability into their operations and foster a greener future?

Conduct a Sustainability Assessment

To kick-start the journey toward a sustainable supply chain, leaders must first assess their current practices. This involves evaluating the environmental impact across the entire supply chain, from sourcing raw materials to distribution and disposal. Supply chain leaders can identify key areas where improvements can be made, such as reducing waste, optimizing transportation routes, and minimizing energy consumption. According to EcoVadis, this assessment should take about six to eight weeks, and companies from various industries are taking advantage of them, such as Bain & Company, Toyota, and EA.

Set Clear Sustainability Goals

Establishing clear sustainability goals is essential for creating a roadmap toward a greener supply chain. These goals should be measurable, time-bound, and aligned with the overall business strategy. For instance, targets could include reducing carbon emissions by a certain percentage, minimizing water usage, or achieving zero waste to landfill. By setting ambitious but attainable goals, leaders can drive progress and inspire their teams to take action. Moreover, a business’s sustainability goals are increasingly important to consumers; 66% of customers say they would pay more for sustainable products, while 92% of consumers are more likely to trust brands that are eco-friendly. 

Collaborate with Suppliers

Supply chain leaders have a unique opportunity to collaborate with suppliers and encourage sustainable practices throughout the value chain. Engage suppliers in conversations about sustainability, provide guidelines for responsible sourcing, and consider partnering with eco-friendly suppliers. Encourage transparency and accountability by requesting environmental impact reports or certifications, promoting ethical labor practices, and supporting fair trade initiatives.

Embrace Circular Economy Principles

Transitioning from a linear "take-make-dispose" model to a circular economy approach is a crucial step toward sustainability. Supply chain leaders can implement strategies like product redesign, remanufacturing, and recycling programs to reduce waste and extend the lifespan of products. By reusing materials and components, businesses can minimize their ecological footprint while also finding potential cost savings; in fact, companies with a net-zero emissions goal decreased emissions by an average of 10% over the last decade. Moreover, overall sales revenue can increase by 20% due to corporate responsibility practices.

Optimize Transportation and Logistics

Transportation is a significant contributor to carbon emissions in the supply chain. Supply chain leaders can adopt sustainable transportation practices such as optimizing delivery routes, utilizing alternative fuels, and leveraging technology to track and manage shipments more efficiently. Consider partnering with logistics providers who prioritize environmental sustainability and offer greener transportation options.

Invest in Renewable Energy

Transitioning to renewable energy sources is an impactful way to reduce the carbon footprint of a supply chain. Supply chain leaders can explore renewable energy options like solar or wind power for warehouses, distribution centers, and manufacturing facilities. Investing in energy-efficient equipment and technologies, such as robotics, also reduces energy consumption and operational costs.

Foster Innovation and Collaboration

Promote a culture of innovation and collaboration within the organization to drive sustainability initiatives. Encourage employees to suggest ideas for sustainable practices, create cross-functional teams to tackle specific challenges, and foster partnerships with research institutions or start-ups working on green technologies, such as EcoCart or Cerqular. By nurturing a culture of continuous improvement, supply chain leaders can unlock new possibilities for sustainability.

Prioritize Visibility Technology

By utilizing supply chain technology, such as a unified commerce collaborative visibility platform, supply chain leaders can fulfill their green promises, optimize operations, and enhance visibility. A collaborative visibility platform enables traceability throughout the supply chain, identifying areas for improvement in sustainability efforts such as eco-friendly fulfillment providers and efficient last-mile shipping. To achieve sustainability success, supply chain leaders must have a comprehensive understanding of their complex business operations and optimize their entire supply chain. Cloud-based technology plays a crucial role by providing centralized data processing and analysis, enabling transparency and informed decision-making.

Integration management is also essential for businesses to synchronize their data across platforms, enhance productivity, and drive revenue operations. Modern technology platforms offer integrations, but not all integrations are equal. Therefore, it is crucial for companies to select platforms with integration hubs, allowing them to manage and control transactions seamlessly from order to inventory. By utilizing data order management tools, supply chain leaders can measure demand, consumption, and the probability of need accurately. 

Additionally, AI-backed data procurement can provide comprehensive insights into the environmental impact of the entire supply chain. By leveraging this technology, supply chain leaders can reduce carbon emissions and energy usage. Access to energy usage data allows businesses to optimize sustainability efforts by identifying lower carbon density regions and cleaner times of the day. AI-driven data insights also contribute to waste reduction by providing accurate information on inventory planning, demand, packaging waste, and manufacturing inefficiencies. Connecting previously siloed supply chain partners leads to a more resilient and sustainable supply chain, enabling businesses to improve production, capitalize on their advantages, and address problems effectively.

Supply chain leaders have a pivotal role in shaping a sustainable future for their businesses and the planet. By implementing a comprehensive sustainable strategy, they can reduce environmental impact, enhance operational efficiency, and strengthen their brand reputation. Through various collaborative steps, supply chain leaders can build a greener and more resilient supply chain. Together, we can pave the way for a sustainable future that benefits both businesses and the environment.Osa Commerce 2023 Supply Chain Predictions


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