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Key Takeaways from Manifest 2025: AI and Automation in Supply Chain Management
Katie Dalrymple
:
March 6, 2025

Osa Commerce recently attended Manifest Vegas, an event that brings together innovators and leaders in supply chain and logistics. The show was a melting pot of ideas, discussions, and insights that we can't wait to reflect on in the coming year. Here's a recap of our experience and the key expert takeaways that are shaping the industry's perspective on the future of supply chain management.
Embracing Automation and AI
One of the most prominent themes at Manifest was the increasing importance of automation and artificial intelligence (AI) in understanding customer data and optimizing operations. We saw businesses actively seek advanced technologies to gain deeper insights into their processes and customer behaviors. This shift towards AI-driven solutions is not just a trend but a necessity for staying competitive in today's dynamic market.
Shaping the Future.
"AI is everywhere. But AI alone isn’t enough—the companies that will truly make an impact are those with deep access to cross-industry data and the ability to turn that data into real-time, actionable insights."
Yifat Baror, Co-Founder and Chief Growth Officer at Osa Commerce
The Integration and Order Routing Challenge
Many supply chain businesses still lack robust integration solutions for their operations. One challenge we are still noticing is that numerous warehouses follow their clients' lead rather than guide them toward best practices. This reactive approach often results in inefficiencies and missed opportunities for optimization. Manifest highlighted the critical need for proactive integration strategies and efficient order routing to enhance overall supply chain performance.
The Power of Collaboration
Collaboration emerged as a vital component for success in the supply chain ecosystem. Fostering strong partnerships and open communication channels leads to more resilient and responsive supply chains. This collaborative mindset has become absolutely essential as businesses navigate complex global markets and strive for agility. Making the difference between winners and losers in the industry.
According to Cris Lauer, Director of Sales at Osa, "Supply chain execution is no longer a solo game. Partners are actively looking for ways to integrate, support, and co-create solutions for a stronger customer ecosystem. The winners will be those who build bridges, not silos."
Adapting to Dynamic Markets with Collaborative Visibility Technology
Collaborative Visibility Technology enhances supply chain resilience, operational efficiency, and customer satisfaction through real-time insights and improved stakeholder collaboration. Read more.
AI Gains Serious Momentum
It's evident that AI is being taken more seriously now than ever in recent years. The discussions we had underscored AI's potential to revolutionize supply chain operations, from predictive analytics to autonomous decision-making. Companies recognize that investing in AI technologies significantly improves efficiency, accuracy, and customer satisfaction. According to Statista, in 2025 86% of global supply chain and manufacturing businesses will have implemented AI (Artificial Intelligence) into their operations.
Engaging Partners in Supply Chain Execution
We observed a growing interest among supply chain execution partners to engage more deeply in supporting customer ecosystems. This trend reflects a shift towards integrated solutions where partners collaborate closely to deliver seamless services. Such engagements are crucial for creating end-to-end visibility and ensuring that all stakeholders are aligned towards common goals.
We sat down with our partner Amanda Prochaska at Wonder Services to get her insight on the importance of partnerships and ecosystems within the supply chain industry.
Prioritizing Visibility Between Dock and Carriers
Addressing the visibility gap between the dock and carriers has become a top priority amongst industry executives. The conference highlighted the widespread knowledge of the importance of real-time tracking and data sharing to ensure transparency and efficiency in the movement of goods. By bridging this gap, companies can reduce delays, improve inventory and shipping accuracy by up to 99%, and enhance overall supply chain reliability.
Looking Ahead
Osa Commerce is dedicated to helping businesses harness the power of AI, develop robust integration strategies, and foster collaborative partnerships. By focusing on these areas, we aim to empower our clients to achieve greater efficiency, visibility, and success in their operations.
We are excited to implement some new learnings and continue our journey towards helping you transform your supply chain management. As we move forward, we remain committed to staying at the forefront of industry developments and delivering solutions that meet the evolving needs of our clients.