2024 Supply Chain Predictions

Resilience Strategies

For Retailers, Brands, 3PLs, and 4PLs


Resilience Strategies to Survive & Grow

The landscape of the logistics industry is in a constant state of evolution, undergoing significant transformations. Since the pandemic, businesses are recalibrating their strategies to decipher what impacts their bottom line and aligns with evolving customer expectations. Simultaneously, companies are navigating the delicate balance of where to invest and what technologies and integrations will fortify their supply chains against vulnerabilities.

In 2024, supply chains will continue to face diverse challenges, spanning cyber threats, climate shifts, inflationary pressures, sustainability imperatives, and geopolitical disruptions. The ability to weather these shocks and swiftly adapt will define the resilience needed for the survival and growth of many brands, retailers, third-party logistics (3PL), and fourth-party logistics (4PL) providers.

Within this year's Supply Chain Predictions Report, we focus on three fundamental pillars to drive cost efficiency, enhance productivity, and pave the path to operational success:

Download the full 2024 Supply Chain Predictions Report for additional insights.



In today’s dynamic marketplace, one thing is clear: consumers crave options. Their preferences span various facets of the retail landscape, prompting brands and retailers to strategize for:

  • Improved marketing techniques
  • Diversified sales approaches
  • Flexible order channels
  • Streamlined management systems
  • Shipping alternatives

Achieving this level of versatility necessitates robust partnerships with third-party logistics (3PLs) providers, last-mile carriers, and other critical supply chain partners. Collaborating with these partners becomes indispensable in adapting to ever-evolving consumer preferences and demands.

In response to these developing demands, a unified omnichannel fulfillment strategy becomes absolutely imperative. Download the full report to learn how to create a centralized approach to your supply chain ecosystem.

Supply Chains to Supply Networks

While e-commerce sales are beginning to level out, established brands still anticipate a notable uptick from $135 billion in 2023 to $187 billion in 2025 in e-commerce sales. Simultaneously, digitally native brands are estimated to generate $35 billion in 2023 to $40 billion in 2025.

These forecasts underscore the enduring impact of pandemic-induced changes on consumer behavior and supply chains as a whole — driving the continued evolution and expansion of traditional supply chains.  To navigate these complexities effectively, many companies are proactively addressing their ecosystem by establishing a comprehensive network that encompasses diverse supply and demand channels.

This network-centric approach requires one source of truth to elevate the omnichannel journey and transparency, aiming to alleviate data silos and provide a centralized view of the supply chain.
Anticipated rise in ecommerce

Change Management Vulnerabilities

Supply chain management is complex and continuous. According to Gartner, 46% of supply chain leaders identify network complexity as a top external challenge. The complexity arises from the interconnectedness of various elements and stakeholders, contributing to an uninterrupted flow of operations demanding constant attention and management. 

Software and technology identify what types of efficiencies and optimizations to consider. Yet the rapid progression of new technology in the marketplace adds another layer of consideration regarding integrations and leveraging new tools effectively. 

Managing complexities requires:

  • Coordinated efforts
  • Leveraging technology
  • Data-driven insights
  • Collaborative approaches among stakeholders
Download the full report to learn how to embrace strategies to enhance visibility, promote collaboration, and enable agility.
60% of CEOs Supply chain Predictions

Evolution of Supply Chain

Get Additional Insights: Download the Full Report

As we delve into the 2024 Supply Chain Predictions, it's evident that the evolution of logistics links technological innovation, consumer behavior shifts, and a commitment to transformative strategies.

The ongoing recalibration following the pandemic underscores a fundamental truth: supply chains must evolve to survive and thrive.

The multifaceted challenges ahead — from cyber threats to climate disruptions — emphasize the imperative for resilient supply chains capable of swift adaptation.

The roadmap for 2024 and beyond heralds an era of transformation, where adaptive strategies, collaborative partnerships, and technological prowess converge to shape resilient supply chains. As businesses navigate this dynamic landscape, the key lies in embracing change, leveraging technology as an enabler, and forging alliances to chart a course toward operational excellence and sustained growth.

Written by:

Chelsea Mori VP of Marketing Osa Commerce

Chelsea Mori

Vice President of Marketing

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